Hi, I'm Tiffany Mack!
Leadership Branding Coach
I help specialists, executives, and entrepreneurs monetize their expertise with a personal brand that’s strategic, meaningful, and memorable.
I don't tell you what to think, I tell you what you consider to make your next move your best move, with guidance on professional development and career advancement, so you can lead with luxe. I call this a Millenial Mindshift™ and it's all about helping you succeed.
Having trouble with lead generation, customer loyalty, growth strategy, and competition?
It may just be your personal brand, and a solid approach could resolve those issues while bringing the greatest (revenue) gain.
Personal Branding Consultant
Become more poised and polished, identify your own authentic style, honor your talents, and attain a sense of confidence and success with me.
Personal Branding 101
WHAT IS A PERSONAL BRAND?
Before we start talking about the benefits of having a personal brand, let’s ensure we’re all on the same page in terms of what a personal brand actually is.
A personal brand is much more than a logo, business card, website, and even a social media presence. It's all-encompassing. It’s about who you are and what you do. Your personal brand is how you present yourself, both online and offline, to your target audience. And, it should be the thing that sets you apart from everyone else.
WHY WORK ON YOUR PERSONAL BRAND?
At this point, you might be thinking, 'Why do I need to build a personal brand? I’m not a big company. I’m not a Hollywood celebrity or a macro-influencer. Why do I need a brand?'
Because you shouldn't neglectful.
Here’s the reality: every entrepreneur, coach, consultant, freelancer, and thought-leader should be building their own brand. In fact, if you are trying to build a business of any sort, it’s important to build your own professional leadership brand to complement it.
WHAT MY CLIENTS ARE SAYING
Tiffany, you are terrific! Thanks so much for spending time with me! I was really stuck and needed to move in the right direction, so I can be ready for more business.
You provided me with clarity, hope, insight, and moved me in a direction where I feel successful instead of hopeless. Thank you!
F. Jackson | Atlanta, Georgia
What can a personal brand help you accomplish?
GET INTENTIONAL ABOUT CONTENT CREATION
STAND OUT FROM COMPETITION
CHARGE AT A PREMIUM RATE
HIGHLIGHT YOUR EXPERTISE
ATTRACT YOUR IDEAL AUDIENCE
TAKE CONTROL OF THE NARRATIVE
CONNECT WITH MORE OPPORTUNITIES
BECOME A THOUGHT LEADER OR INFLUENCER
One area of marketing that’s often shortchanged is developing a brand identity. Because it doesn’t provide direct, measurable results, it’s usually the last thing an entrepreneur or organization is willing to focus on.
What many successful business owners have learned is that defining a solid brand identity helps establish the groundwork needed to pursue initiatives that support lead generation and customer loyalty. So, where do you begin?
The key to the branding process is, to begin with the end in mind. Your brand identity will affect positioning, messaging, and design preferences. It’s much easier to work with designers, copywriters, strategists, and internal teams when you know what you want.
Now, more than ever, you need a personal brand. If you want to stand out from the competition, attract new clients, and build a thriving business, it’s important to create a powerful, thriving personal brand.
People don’t do business with companies. They do business with people they like. We build relationships based on trust and mutual values. There’s just something about the human connection that creates a level of endearment and customer loyalty that goes far beyond any relationship an organization could ever reach.
The process of personal branding involves identifying your uniqueness, building a reputation upon the things you want to be known for, and then allowing and enabling yourself to be known for them.
Branding is a perception. To be exact, it is your market’s perception of your business. It’s the sum total of their opinion, feelings actions, and experience as they engage with you.
A personal brand is a relationship with you, an individual existing separately from your business. Ultimately, the goal is to create something that conveys a message that can be monetized.
There are currently three ways to work with me.
Let's get started!
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